The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization PDF

 

Product details:

• Author: Jay B. Barney Manoel Amorim Carlos Júlio 
• Publisher ‏ : ‎ Berrett-Koehler Publishers (August 8, 2023)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 240 pages
• ISBN-10 ‏ : ‎ 1523004924
• ISBN-13 ‏ : ‎ 978-1523004928

DEMO FILE:

Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change.

Data indicates that most strategic efforts to change a company’s culture fail. So how do companies succeed in this endeavor?

A top strategy professor and two highly successful CEOs found that leaders had taken dramatic actions that embodied the new cultural values in companies that had successfully changed their culture. These actions inspired stories that became company legends, repeated in every department, and handed on to new employees.

Through compiling and analyzing 150 stories from business leaders who have achieved change, they identified 6 attributes that every successful culture change story has in common:

1. The actions that build these stories are authentic

2. These stories "star" the leader

3. They signal a clean break with the past and a clear path to the future

4. They appeal to employee heads and hearts

5. They’re often theatrical or dramatic

6. They’re told, and re-told, throughout the organization

With extensive and inspiring examples of stories containing these attributes, the authors illustrate how readers can harness the power of stories within their company to change or create a winning culture to align with any strategy.